Editorial Guidelines

Our goal is simple: help you find makeup and skincare that genuinely works for you. These guidelines describe how we choose, evaluate, and present every product on this site.

How we select products

• We research ingredients, formulations, and brand reputation before featuring a product.
• We consider a range of skin types, tones, and concerns, as well as price points.
• A listing is research-led and does not mean we have personally tested the product.

Badges, rationale, pros & cons

Badges such as “Editor's Pick”, “Best for Sensitive Skin”, or “Best Value” are editorial opinions, not certifications or guarantees. Rationale and pros and cons appear when that editorial information is available. A product description alone is not a hands-on review.

Independence from advertisers

We may earn a commission when you buy through our links, but commissions never determine our picks or rankings. Brands do not review or approve our content before publication. See our Affiliate Disclosure for details.

Corrections & updates

Formulas, prices, and availability change. We revisit recommendations regularly and correct errors promptly. If you spot something inaccurate, please let us know.

Not medical advice

Our content is for general information only. For persistent skin concerns, allergies, or reactions, consult a dermatologist or qualified healthcare professional, and always patch-test new products.